At this point there can be little doubt: the most successful print shops will be the ones that deliver a broader range of services without pushing up their costs, especially in a market with falling prices, shrinking deadlines and rising customer expectations.
That’s a tall order. The good news is that print production technology has made major advances to cut costs, improve efficiency and make high-end features available to print shops of all sizes. We’re not talking here about incremental improvements in technology. This is about making a strategic leap forward.
If you haven’t upgraded your print technology in the last five years, you’re likely paying a big price with serious consequences for your bottom line: