--- title: TikTok partners to boost African creator economy | ITWeb description: TikTok signs partnerships with local companies, as it sets its sights on growing its African market share. image: https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/5i5s7gUx-vnDoWjfkK5FGOyL1nG7wowlb7g_9ZnYw4rftTMEwSkiHFV6E9gDsFnh_0OjHk7uRymbfsetrn273yw=w816-h428.jpeg --- [![vast.png](https://hubspot.obscuretech.net/hs-fs/hubfs/ObscureLogo-02.png?width=1000&height=354&name=ObscureLogo-02.png "vast.png")](http://www.obscuretech.net) Open main menu Close main menu - [Technology Partners](https://obscuretech-6344971.hs-sites.com/technology-partners) Open the submenu - [BeyondTrust](https://obscuretech-6344971.hs-sites.com/beyondtrust) - [Cybereason](https://obscuretech-6344971.hs-sites.com/cybereason) - [Forescout](https://obscuretech-6344971.hs-sites.com/forescout) - [Gytpol](https://obscuretech-6344971.hs-sites.com/gytpol) - [Netskope](https://obscuretech-6344971.hs-sites.com/netskope) - [OKTA](https://obscuretech-6344971.hs-sites.com/okta) - [OneTrust](https://obscuretech-6344971.hs-sites.com/onetrust) - [Palo Alto Networks](https://obscuretech-6344971.hs-sites.com/palo-alto-networks) - [Pentera](https://obscuretech-6344971.hs-sites.com/pentera) - [Proofpoint](https://obscuretech-6344971.hs-sites.com/proofpoint) - [Radware](https://obscuretech-6344971.hs-sites.com/radware) - [RiskIQ](https://obscuretech-6344971.hs-sites.com/riskiq) - [Rubrik](https://obscuretech-6344971.hs-sites.com/rubrik) - [Splunk](https://obscuretech-6344971.hs-sites.com/splunk) - [Tenable](https://obscuretech-6344971.hs-sites.com/tenable) - [Trend Micro](https://obscuretech-6344971.hs-sites.com/trend-micro) - [Obscure Blog](https://hubspot.obscuretech.net/blog) - [About Us](https://obscuretech-6344971.hs-sites.com/about-us) - [Contact Us](https://obscuretech-6344971.hs-sites.com/contact-us) # TikTok partners to boost African creator economy [ITWeb](https://hubspot.obscuretech.net/blog/author/itweb) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://hubspot.obscuretech.net/blog/office/obscuretechnologies/content/rgevdqpypmpvkjn3) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://hubspot.obscuretech.net/blog/office/obscuretechnologies/content/rgevdqpypmpvkjn3) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://hubspot.obscuretech.net/blog/office/obscuretechnologies/content/rgevdqpypmpvkjn3) ![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/5i5s7gUx-vnDoWjfkK5FGOyL1nG7wowlb7g_9ZnYw4rftTMEwSkiHFV6E9gDsFnh_0OjHk7uRymbfsetrn273yw=w816-h428.jpeg) ![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/5i5s7gUx-vnDoWjfkK5FGOyL1nG7wowlb7g_9ZnYw4rftTMEwSkiHFV6E9gDsFnh_0OjHk7uRymbfsetrn273yw.jpeg) Global video-sharing social networking platform [TikTok](https://www.tiktok.com/en/) is strengthening its African strategy, signing up local partners PARTNERS [![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/wanatel-logo_xl-Sep-18-2023-05-47-39-9502-PM.gif)](http://adx.itweb.co.za/adclick.php?bannerid=26628&zoneid=0&source=&dest=https%3A%2F%2Fwww.wanatel.co.za%2Fsubscribe-to-the-cloud%2F&ismap=) [Sell Cloud PBX under your own brand and be more profitable with Wanatel?s Unified Communication solution](http://adx.itweb.co.za/adclick.php?bannerid=26628&zoneid=0&source=&dest=https%3A%2F%2Fwww.wanatel.co.za%2Fsubscribe-to-the-cloud%2F&ismap=) ![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/adlog-Sep-18-2023-05-47-15-9660-PM.php) to enable it to grow its market share on the continent. Launched in China in 2016 by Beijing-based company ByteDance, TikTok is seen as the fastest-growing social media app at the moment, with a presence in over 150 markets and in 75 languages. The app recently signed its first African influencer platform partnership with [Webfluential](https://za.webfluential.com/login), a subscription-based platform that connects brands with consumers via social media platforms such as Twitter, YouTube, Instagram and blogs. ##### See also ## [TikTok changes the social media rules in South Africa](https://hubspot.obscuretech.net/content/raYAyqodE5gvJ38N) ## [TikTok is breeding ground for predators](https://hubspot.obscuretech.net/content/5yONPvEEV21vXWrb) With the Johannesburg-based Webfluential already connected to 500 million fans and followers across Africa, the partnership with TikTok extends the potential for brands to tap into the 1.2 billion-strong African audience. The Webfluential partnership comes a few months after TikTok partnered with local creative advertising agency [M&C Saatchi Abel](http://www.mcsaatchiabel.co.za/), to run its first brand campaign for SA, during the country’s initial stages of lockdown. To date, the campaign has achieved millions of views, prompted an increase in downloads and received several creative circle awards in film and motion, and digital graphic design. “TikTok enables creator-led brand engagement that is relatable and authentic, simple and entertaining, and allows brands to supercharge their audience engagement,” says Ryan Silberman, CEO of Webfluential. “With access ACCESS [![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/SqwidNet-logo_xl-Sep-18-2023-05-48-42-7240-PM.gif)](http://adx.itweb.co.za/adclick.php?bannerid=27044&zoneid=0&source=&dest=https%3A%2F%2Fwww.sqwidnet.com%2F&ismap=) [Driving innovation through IoT. Sqwidnet can give you the tools to bring your ideas to life. Connect with us.](http://adx.itweb.co.za/adclick.php?bannerid=27044&zoneid=0&source=&dest=https%3A%2F%2Fwww.sqwidnet.com%2F&ismap=) ![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/adlog-Sep-18-2023-05-48-22-9887-PM.php) to influencers across eight different channels and a combined audience of over two billion people, the addition of TikTok as a Webfluential channel means that our customers and agencies will be able to work with top TikTok talent and boost the uniquely talented creator economy in Africa.” The Webfluential partnership will see influencers leveraging TikTok’s mix of tools, creativity, short form video and popular music, to help brands become discoverable in new ways. A brand is able to use Webfluential’s software-as-a-service platform to vet, book, engage and converse with influencers and deliver on a pre-agreed objective, with regards to content outputs via the platform. Since making its debut in the South African social media scene in 2018, the uptake of TikTok has been described by ICT analysts as “astonishing”. It has reached one billion downloads globally and has an estimated audience of over five million in SA. The South African Social Media Landscape 2020 [report](https://www.itweb.co.za/content/raYAyqodE5gvJ38N) compiled by World Wide Worx and Ornico highlights that TikTok is the country's second most downloaded social app on the Android Play Store, behind Facebook Lite. In September, the social media platform partnered with investment fund [The Gritti Fund](https://thegrittifund.com/), to launch the Pitch Up In The Sky competition, to provide PROVIDE [![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/SqwidNet-logo_xl-Sep-18-2023-05-48-42-7240-PM.gif)](http://adx.itweb.co.za/adclick.php?bannerid=27067&zoneid=0&source=&dest=https%3A%2F%2Fwww.sqwidnet.com%2F&ismap=) [Driving innovation through IoT. Sqwidnet can give you the tools to bring your ideas to life. Connect with us.](http://adx.itweb.co.za/adclick.php?bannerid=27067&zoneid=0&source=&dest=https%3A%2F%2Fwww.sqwidnet.com%2F&ismap=) ![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/adlog-Sep-18-2023-05-47-18-8645-PM.php) South African entrepreneurs with financial support and help them develop entrepreneurship skills. Participating local entrepreneurs compete for a $10 000 investment (approximately R164 000) and one-year mentorship from The Gritti Fund. ### Leave a Comment ## Related Articles [![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/pUezkFpmofyZiDOxJKb8-IZsCh_c_HSs6wpEgIVyVinn_4xitMDsW8ufoFU09y6BV5mnORW0DVnVOE30D_fEcg=w816-h428.jpeg)](https://hubspot.obscuretech.net/blog/office/obscuretechnologies/content/dgp45qa6rymvx9l8) ### [Udok to expand Clicks partnership after R10m funding](https://hubspot.obscuretech.net/blog/office/obscuretechnologies/content/dgp45qa6rymvx9l8) [ITWeb](https://hubspot.obscuretech.net/blog/author/itweb) [Read More](https://hubspot.obscuretech.net/blog/office/obscuretechnologies/content/dgp45qa6rymvx9l8) [![](https://hubspot.obscuretech.net/hubfs/Imported_Blog_Media/7rxcZhIH6JWRyznDaU01AnmyGg856h1gjV_1_vO0zILeDzQp1xB4uSo8YWvkau25G9FyCC_b193xd9tSuNeHaY5M=w816-h428.jpeg)](https://hubspot.obscuretech.net/blog/office/obscuretechnologies/content/gb3bw7w8krlm2k6v) ### [TuksNovation partners French institution to accelerate start-ups](https://hubspot.obscuretech.net/blog/office/obscuretechnologies/content/gb3bw7w8krlm2k6v) Professor Tawana Kupe, University of Pretoria vice-chancellor and principal. 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