Obscure Technologies Blog

Brightcove Inc. (NASDAQ: BCOV) the global leader in video for business, today announced a complete reimagination of its brand, inclusive of all-new positioning and voice, as well as a bold new graphic identity. The rebrand comes at a time when video is being fully embraced by both consumers and businesses across all sectors. This solidifies the company’s mission to own the video platform conversation globally as the definitive voice on how video is hosted, shared, monetized and experienced, while achieving customers’ goals through its leading technology.